Marketing Manager

Job title: Marketing Manager

Company: Cloud Counselage

Job description: TO GET TIMELY UPDATES ON JOB OPENINGS, FEEL FREE TO JOIN OUR COMMUNITY @ (2L+ MEMBERS FROM 30+ COUNTRIES)ABOUT US: is an IT & Mgmt. Consulting & Services Company with a social cause at heart to eradicate unemployability amongst youth PAN India. The vision is to build a workforce of million+ people, to deliver IT & Mgmt. projects globally. To expedite the process of achieving our vision, we have initiated ‘ ‘ to guide, support, and protect aspiring/budding entrepreneurs. This, in turn, will help us to support our cause of eradicating unemployability as these entrepreneurs would generate employment opportunities for millions of job-ready students, freshers and professionals in our and become job-givers. Revenues generated from the sales of would be put back in the aforementioned cause to help more and more people; millions PAN India and abroad.Job Overview: The Marketing Manager will be responsible vis- -vis for achieving marketing objectives through the execution and delivery of fully integrated marketing programs that are on-brand and measurable. This role involves overseeing all aspects of the company’s marketing efforts and developing strategies to promote the organization’s products or services. They will be responsible for Marketing Research, Competitor Analysis, Digital Marketing activities, Budget Management and Team Management.KEY RESPONSIBILITIES TO MARKET :Strategic Planning:Developing and implementing comprehensive marketing strategies aligned with the company’s overall objectives and goalsSetting marketing objectives, identifying target audiences, and determining the most effective marketing channels to reach themBrand Management:Developing and maintaining the organization’s brand identity, including brand positioning, messaging, and visual identityEnsuring brand consistency across all marketing materials and communications.Market Research & Analysis:Conducting market research to identify market trends, consumer preferences, and competitive insightsUsing this data to inform marketing strategies and make data-driven decisions to optimize marketing performanceCompetitor Research & Analysis:Conducting Competitor research to compare your results with your competitors performance.Identifying gaps in your strategy that your competitors address and developing strategies and tactics that promote your unique value propositionProduct Marketing:Collaborating with product development teams to understand product features, benefits, and target marketDeveloping product marketing strategies and go-to-market plans to drive product adoption and salesCampaign Management:Overseeing the planning, execution, and analysis of marketing campaigns across various channels, such as social media, email marketing, events and digital marketing across Google Ads, Facebook Ads, LinkedIn, Instagram, and other relevant platformsCoordinating with internal teams to ensure campaigns are delivered on time and within budgetPublic Relations:Overseeing the organization’s public relations efforts and corporate communicationsBuilding and maintaining relationships with industry influencers and other stakeholders to enhance the organization’s reputation and visibilityBudget Management:Developing and managing the marketing budget, allocating resources effectively to maximize ROIMonitoring expenditures, tracking performance metrics, and adjusting strategies as needed to optimize marketing spendPerformance Monitoring and Reporting:Tracking key performance indicators (KPIs) and marketing metrics to evaluate the effectiveness of marketing campaigns and initiativesProviding regular reports and analysis to senior management to demonstrate the impact of marketing efforts on the organization’s bottom lineStakeholder Collaboration:Collaborating with other departments such as sales and product development to ensure alignment and integration of marketing efforts across the organizationTeam Management:Leading and managing the marketing team, including hiring, training, and supervising staff membersDelegating tasks, setting performance targets, and providing guidance and support to ensure the team’s successREQUIREMENTS:Diploma/Bachelor s degree in Business, Marketing, or a related field. Relevant certifications (e.g., Google Ads, Facebook Blueprint) is a plus.2+ years of experience with some sort of leadership position in an association, college clubs, etc2+ years of proven experience in Marketing or relevant roleExperience in B2C Marketing with EdTech will be preferableExperience in performance marketing and social media advertising campaignsStrong analytical skills, with proficiency in using tools such as Google Analytics and marketing automation platformsExcellent understanding of digital marketing concepts, SEO, and conversion rate optimizationAbility to build relations, craft compelling stories, and think out of boxUp-to-date with marketing trends and technologyProficient in MS Office and CRM softwareWhat We Offer:Work from home & Flexible working hoursRewarding commission structureProfessional development and career advancement opportunitiesA supportive and collaborative team environmentOpportunities to attend Business Association and industry eventsTYPE: Full TimeMODE: Remote (BYOD)

Expected salary:

Location: India

Job date: Tue, 06 Aug 2024 22:15:41 GMT

Apply for the job now!